our story begins...
with memories of watching a grandmother create magic in her kitchen. with being allowed to play with the left over scraps of dough, and that the over-worked, lopsided little bits were baked up along with whatever masterpiece was being created and were treated with equal respect. yes, they were inedible, but it didn't matter. what mattered was the realisation that with just a few unassuming ingredients one could bring the whole family (and often the whole neighbourhood) together.
with memories of watching a grandmother create magic in her kitchen. with being allowed to play with the left over scraps of dough, and that the over-worked, lopsided little bits were baked up along with whatever masterpiece was being created and were treated with equal respect. yes, they were inedible, but it didn't matter. what mattered was the realisation that with just a few unassuming ingredients one could bring the whole family (and often the whole neighbourhood) together.
our story right now...
we're well aware that many people do not grow up with frequent exposure to confident bakers and therefore may not have had the opportunity to become confident bakers themselves. many people claim to find baking too complicated, too intimidating or just too time-consuming. we wanted to change that. we wanted to create something so delicious that everyone would love it, and something so easy that anyone could make it. you can do this, and we're here to help. we're your sous chef, personal cheerleader squad and baking instructor all rolled into one.
